With its rich culinary tapestry, London offers many dining options. For a small restaurant in this bustling metropolis, it's crucial to stand out. Whether you're nestled in Twickenham, Covent Garden or perched along the Thames, here are some marketing tips for the ambitious London restaurateur.
1. Embrace Your Britishness
In the heart of London, where every corner offers a culinary delight, restaurants face the challenge of attracting and retaining customers. Whether it's a modern twist on fish and chips or a gourmet English breakfast, embrace your British roots in your menu and storytelling.
Every restaurant has a story. It could be a family recipe passed down through generations or a unique fusion of cultures. Share your journey, the passion behind your dishes, and the love that goes into every plate. Your story is your brand, making diners choose you over another restaurant.
2. Engage with Your Local Borough
London is a city of neighbourhoods. From Camden to Southwark, each borough has its charm. Engage with local events, collaborate with nearby businesses, or even sponsor a community football match. When you're rooted in your borough, your community champions you. Places App is collaborating with many local events. Reach us to know how we can help you there.
3. Harness the Power of Social Media
With Londoners among the UK's most active social media users, platforms like Instagram and TikTok are your best friends. Showcase your dishes, share snippets of London life, and engage with your followers.
4. Market to Existing Customers
Your current customers are your best ambassadors. Offer them exclusive deals, sneak peeks of new dishes, or even a simple thank you note. Cross-selling and up-selling are essential restaurant sales strategies that significantly boost your revenue. It's these personal touches that turn a one-time diner into a regular.
5. Create Special Menus
From a 'Rainy London' comfort food menu to a 'Thameside Summer' special, themed menus resonate with locals and tourists alike. Menu optimisation is crucial; ensure that your offerings are delicious and profitable. It adds an element of novelty and gives customers a reason to return.
6. Loyalty Systems are Gold
In a city where choices are abundant, loyalty is a prized possession. Implement a digital loyalty system with Places App. A complimentary dessert on the fifth visit or a special discount for regulars can make all the difference.
7. Collaborate with London Influencers
London boasts a vibrant influencer community. Partner with them for reviews, events, or even menu collaborations. Their endorsement can amplify your reach exponentially.
8. Opportunities with Places App
Places App offers a treasure trove of opportunities. List your restaurant to tap into a wider audience, offer exclusive deals for app users, get free access to your digital loyalty program and much more. Whether it's a discount on their tenth visit, a complimentary dessert, or exclusive event access, the app makes loyalty management a breeze. It's a gateway to London's discerning diners. Get your free trial here.
9. Quality is the First
Londoners have a discerning palate. Prioritise quality in everything, from your ingredients to your service. It's the best marketing strategy you can have. With its iconic landmarks and diverse populace, London offers a unique challenge for the budding restaurateur. But with authenticity, innovation, and a touch of British charm, you can carve your niche in this culinary capital. Places App team is happy to help you in this journey.
Lana Shevchenko, Head of Marketing